CANAL 22 MUNDOFOX SCORES HIGHEST PRIMETIME RATINGS TO-DATE IN FEBRUARY 2015 SWEEPS

For the first time ever, KWHY-TV Canal 22 MundoFOX in Los Angeles Beats Univision’s KFTR UniMas among the Key Demographic of Adults 18-49!

LOS ANGELES, CA – February 25, 2015 – With one day to go in the February 2015 Nielsen Sweeps, KWHY- TV Canal 22, the MundoFOX television network flagship in Los Angeles, posts its strongest ratings book since the launch of the network in August 2012. KWHY MundoFOX 22 is now out-performing KFTR, the UniMas network affiliate in Los Angeles, in average primetime ratings among both key demographics, Adults 18-49 and Adults 25-54.

KWHY-TV Canal 22 MundoFOX February 2015 Sweeps Highlights:

  •   It reached its highest monthly average primetime ratings, Monday to Friday, 7-11 p.m., since the launch of the network, among both Adults 18-49 and Adults 25-54.

  •   For the first time since of the launch of MundoFOX, KWHY beat KFTR UniMas in average primetime ratings for the key demo of Adults 18-49 (0.42 NSI rating vs. 0.40), and continues to outpace KFTR among Adults 25-54 (0.59 vs. 0.45).

  •   Canal 22 MundoFOX also outperformed KRCA Estrella in the 7 p.m. hour to rank third, only behind KMEX Univision and KVEA Telemundo in Los Angeles.

  •   KWHY has consistently posted growth in average primetime ratings for six consecutive months, starting in August 2014.

  •   “Year-to-year” ratings growth for both Adults 18-49 (+24% from February 2014) and Adults 25-54 (+48%).

    Additionally, KWHY’s digital superstation, Super 22 (Channel 22.2), also posted “year-to-year” growth in average primetime ratings among both Adults 18-49 (+67%) and Adults 25-54 (+50%).

    Source: Los Angeles NSI Ratings, February 2015

    For more information on KWHY-TV Canal 22 MundoFOX, please visit www.mundofox22.com. 

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