Celebrated the Biggest Night in Latin Music with a week full of Artists who “Smile and Shake It”

Celebrated the Biggest Night in Latin Music with a week full of Artists who “Smile and Shake It”

From the backstage at the Official Latin GRAMMY® Award Gift Lounge, to the most important night in Latin music, Honey Bunches of Oats® celebrated the power of music and positivity. Miguel Bosé, 2013 Person of the Year, made a special visit to the Official Latin GRAMMY® Award Gift Lounge and received the collector’s edition box of Honey Bunches of Oats®.

In tuned with the positivity of music, Honey Bunches of Oats® also celebrated the world premiere of “Smile While You Shake It” featuring up-and-coming Latin duo, Domino Saints. The Limited Edition cereal box designed by artist LEBO was the key that unlocked the song and dance on an interactive augmented-reality screen that got celebrities dancing to the catchy tune.

“Smile While You Shake It” is the anthem for a national movement and campaign called Bunch of Beats. Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and breakfast utensils as percussion instruments. The anthem is a catchy beat to start the day off with a smile. The campaign will inspire bunches of every-day people to do their own versions of the dance, share it digitally, win prizes and be part of a morning music movement that will make America smile from coast to coast with Honey Bunches of Oats®.

Each day numerous artist like Becky G, Lesly Grace, Oscar D’ León, Sergio George, Rafael Becerra, Willy Chirino, Tito Nieves, Ismael Miranda, Lisa Monet Morales and Gaby Moreno stopped by the Honey Bunches of Oats® booth to received their Limited Edition box cereal and share the fun and dance while enjoying the catchy tune of “Smile While You Shake It”.