Miami, FL. (January 24, 2014) (SBS-MegaTV/ Big Time Media)---Spanish Broadcasting System, Inc. (SBS); (NASDAQ: SBSA), today announced that itsMiami station WXDJ-FM "EL ZOL 106.7FM" achieved significant ratings gains and strengthened its market position in Nielsen Audio recently released Holiday book."El Vacilon de la Gatita" with Betzy Vazquez “La Gatita”, Edwin Bautista, Sandra Medal, DJ Sheriff, Peter Pan on SBS Miami station, WXDJ-FM "EL ZOL 106.7FM", has captured the number one position in morning drive 18-34 and 18-49 among all Hispanic FM stations in Miami-Ft. Lauderdale, Hollywood.
According to the latest Holiday Nielsen Audio ratings book, El Vacilon de La Gatita’s morning show has become the program of choice for Miami-Ft. Lauderdale, Hollywood listeners, achieving the market's top spot during the competitive morning hours of 6 a.m. to 10 a.m. (EST).
• Miami-Ft. Lauderdale, Hollywood: WXDJ-FM (EL ZOL 106.7FM)- "El Vacilon de la Gatita" - #1 show among Hispanic Adults 18-34, Spanish format. #2 show in the total market, among Adults 18-34 in Miami-Ft. Lauderdale, Hollywood. *(Source: Miami-Ft. Lauderdale, Hollywood, Holiday Book: Metro: Mon-Fri 6a-10a/ Nielsen Audio)
• Miami-Ft. Lauderdale, Hollywood: WXDJ-FM (EL ZOL 106.7FM)- "El Vacilon de la Gatita"- #1 show among Hispanic Adults 18-49, Spanish format.*(Source: Miami-Ft. Lauderdale, Hollywood, Holiday Book: Metro: Mon-Fri 6a-10a/ Nielsen Audio)
"The buzz on the SBS Radio cluster in our market is now backed-up by our strong ratings," said Carolina Santamarina, VP of Sales/General Manager for SBS Miami. "The recent ratings performance reflects our strategic implementations and tactical strengths, which is benefitting our clients who are tapping into the branding power of Betzy Vazquez “La Gatita” and WXDJ-FM ‘EL ZOL 106.7FM’ in reaching the fast growing Hispanic consumer segment."
Jesus Salas, EVP Programming of SBS commented, "We are thankful to the Miami audience for making El Zol 106.7FM #1 we moved a great station to a bigger signal and the results were immediate. “El Vacilon de la Gatita” morning show is just getting started and these ratings show her connection to South Florida Hispanic listeners," stated the Executive.
Don't miss Monday-Friday from 6am- 10am (EST) “El Vacilon de la Gatita” on EL ZOL 106.7FM.