ERNESTO YERENA MONTEJANO TO UNVEIL HIS ORIGINAL MURAL
AND CREATES DESIGN ARTWORK FOR
SPECIAL EDITION RED BULL LATAGRÁFICA EDICIÓN II CAN
WHAT: Join us to celebrate the unveiling of Ernesto Yerena Montejano's mural and the launch of a limited edition 12 oz. can for Red Bull's Latagráfica Edicion II which is available now throughout California, Arizona, Texas and Illinois.
WHO: Yerena, who was born in El Centro, CA and currently lives in Los Angeles, took inspiration for his can design from Día De Los Muertos. "My interpretation of the word 'energy' led me to create a stylized image of the sun. To me, the rose represents dignity, butterflies represent migration, metamorphosis and the voyage, and fire represents energy and knowledge. The calavera is my representation of a Día De Los Muertos sugar skull. To me, the holiday is to celebrate life and death, which is meaningful because to celebrate death is to no longer fear it."Growing up in El Centro, just 15 minutes from the border of Mexico, Yerena lived and attended school in the United States but spent most of his free time with family south of the border in Mexicali. Constantly crossing the border gave him a unique perspective, and in his eyes, the best of both worlds with access to a U.S. education and the authentic cultural richness of Mexico. He began college at the age of 17 and has since earned his BA in Visual Communications. For several years, Yerena has worked as an artist assistant to Shepard Fairey of Obey Giant, and in 2008, he founded the HECHO CON GANAS (HCG) publishing project.
Latagrafica is a project paying homage to the Los Angeles and Latino art communities, returned to the city where it started - this time as Edición II - with an expanded portfolio of ten artists and two mediums including a limited edition Red Bull can and murals throughout LA. Beginning in January Red Bull gave wings to Southern California artists and unveiled one mural every month showcasing artists' interpretations of the Spanish term "puedes" or "you can."
WHEN: Thursday, November 18th. 8:30pm-10:30pm
WHERE: El Centro del Pueblo - 1824 Sunset Blvd. Los Angeles, CA 90026
For more info visit:
SOCIAL MEDIA: @redbullLAvida