HERDEZ® Brand Celebrates Día de los Muertos Festivities
with MOLAA and NMMA
Online Community Shows Support Through #CelebrateDDLM Social Media Contest
ORANGE, Calif., (Oct. 12, 2015) – The makers of the HERDEZ® brand, the number one salsa brand in Mexico, is proud to celebrate Día de los Muertos festivities as the official food sponsor of two museum fundraising celebrations: the Fotos y Recuerdos Gala on October 30 at the Museum of Latin American Art (MOLAA) in Long Beach, Calif., the only museum in the country dedicated to modern and contemporary Latin American art and the Love Never Dies Ball on November 6 at the National Museum of Mexican Art (NMMA) in Chicago, Ill., one of the most prominent Latino organizations in the country and the only Latino museum accredited by the American Association of Museums. Fundraiser proceeds will benefit the museums’ exhibits and art education programs.
“This is the second year the HERDEZ® brand will provide the food for our Gala,” said Stuart A. Ashman, president and CEO of MOLAA. “Their signature sauces really make the food an art in its own right.”
“We mount the largest Day of the Dead exhibition in the country and have been celebrating the holiday for almost three decades,” says Carlos Tortolero, president and CEO of the National Museum of Mexican Art. “We’re excited to have the HERDEZ® brand support us this year.”
The events will feature cultural celebrations, live musical performances, private exhibit viewings, traditional altar exhibits from renowned artists such as Sandra Cisneros and local artists, live painting, scavenger hunts, festive food and drinks, face painting, photo booths and a silent auction.
“Día de los Muertos has long-standing cultural traditions within our Latino heritage,” said Gilberto Gutierrez, senior brand manager for HERDEZ® brand at MegaMex Foods, “and food is always a big part of the celebrations. It’s an honor to work with the museums and see our community enjoy the festivities.”
The events are expected to attract thousands of leaders in art, media, entertainment, politics, philanthropy and business.
This year the HERDEZ® brand has included another opportunity for fans to celebrate with the HERDEZ® brand Día de los Muertos Traditions Contest. The HERDEZ® brand is encouraging enthusiasts to post pictures of their Día de los Muertos celebrations either on Facebook, Twitter or Instagram and tag the image using the hashtag #CelebrateDDLM. At the end of the contest three winners will be selected. The Grand Prize winner will receive $500, second place will receive $300 and third place will receive $200 in gift cards. Additionally, 100 entries will be selected to win honorable mention prizes.
For more information on the HERDEZ® Brand Día de los Muertos Traditions Contest, or to obtain tickets for the museum fundraisers or to download easy holiday recipes visit: www.herdeztraditions.com/dia-de-los-muertos. Follow HERDEZ® Brand via social media on Facebook @HERDEZTraditions, Twitter @HERDEZBrand and Instagram @HERDEZTraditions. Join the contest via #CelebrateDDLM.
About the HERDEZ® Brand
HERDEZ® salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro. Today, HERDEZ® Salsa is the No.1 selling salsa brand in Mexico and a growing staple in homes in the United States. HERDEZ® authentic Mexican products are available nationwide at major grocery stores. Visit www.herdeztraditions.com for more information.
About the Museum of Latin American Art (MOLAA)
The Museum of Latin American Art (MOLAA), founded in Long Beach, California in 1996, is the only museum in the United States dedicated to modern and contemporary Latin American art. With its physical expansion complete, MOLAA’s focus is on its position as a multidisciplinary institution providing a platform for cross-cultural dialogue by educating visitors about the rich artistic heritage of Latin America and its relevance to our cultural experience today. This is accomplished through the presentation of a significant permanent collection, traveling exhibitions of Latin American artists ranging from masters to emerging artists, and engaging educational and cultural programs. For more information visit www.molaa.org.
About the National Museum of Mexican Art (NMMA)
The National Museum of Mexican Art was founded in 1982 by a group of Chicago Public School educators. With an 8,500-piece Permanent Collection, 130,000 annual visitors, and educational initiatives that impact 52,000 students each year, it is one of the most prominent Latino organizations in the country and the only Latino museum accredited by the American Association of Museums. To learn more, visit www.NationalMuseumofMexicanArt.org | Facebook: @NationalMuseumofMexicanArt | Instagram:@ExploreNMMA |Twitter:@ExploreNMMA